On Tuesday the 13th of December 2016, the American Marketing Association in Toronto hosted an expert panel discussion on the latest advertising agency business ‘evolutions’ in Canada, at Labatt Breweries meeting place at 207 Queens Quay West, Suite 299.

The American Marketing Association or AMA is the World’s largest  professional association of marketers, which when last counted totaled 54,000 professionals.  The organization offers its members access to popular marketing textbooks, pamphlets, software packages & other ad industry related information through the Marguerite Kent Library/ Information Centre.

AMA Toronto December 2016 conference at Labatt Breweries room Queens Quay
Here in Toronto they’re well known for throwing great parties and informative events, and this Tuesday night affair was no exception. There wasn’t an empty seat in the whole house. All Speakers were industry VIPs, and most folks were there to support their friends and co-workers, all senior executives at Toronto’s biggest and most high profile advertising agencies.

2017 advertising agency landscap - AMA Toronto

On Tuesday, December 13, 2016, from 5:30pm-8:30pm, we partied with the panelists. Matt Lewis, President of Momentum Canada, a strategic marketer who specializes in creating brand experiences and who strives to help brands shift from saying to doing by creating ideas that solve real problems for people. Alexandra Panousis, CEO of Starcom Media was present, and she is another individual well known for her skills executing impossible creative builds on time and under budget.

Franke Rodriguez, Partner & CEO of Anomaly Canada and Andrew Simon, Chief Creative Officer of Edelman Canada were there, alongside Daniel Shearer, EVP & General Manager of Cossette @danieljshearer.  All speakers were introduced and the discussions managed by moderator Andrew Grenville, Chief Research Officer of Maru/Matchbox.

The headhunters are always the best dressed people in the room. These are the people who would otherwise be buying drinks (or not) except everything was free after purchasing the $70 tickets.  

Raymi was there mixing and mingling with the most notable c-suite executives- its always surprising to see how many people she knows at these types of events around town.

George Emerson from LinkedIN was there = i just looked him up. George!

Raymi and Craig Lund at the bar.

Raymi with Craig Lund, a past President of the American Marketing Association’s Toronto Chapter and a headhunter with his own recruiting company Marketing Talent Inc which specializes in securing the most experienced C-suite executives for Canada’s biggest brands.

Headhunters x 2  – you can tell by their glasses.
Said Henry of Media in Toronto blog with Tania Stadnik and Liz Teodorini of Hop Skip B2B Marketing Consulting
One after another the speakers, each an industry titan, described the changes in their business and what was working and what wasn’t.

The guy eating pizza in the picture below is Lee MacDonald from Fullstack staffing agency in Toronto. He was there looking for notable candidates to do whatever it is they do … not even sure what they go looking for, except free pizza.

That red haired lady with purple lips really rocked my world.



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